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Mradubhashi believes that majority of the Indian population is underprivileged and has a limited reach to the print media. The literacy rate is exceptionally low, and due to shortage of electricity, electronic media is not easily accessible. Mradubhashi aims to address this problem of the society, through its Audio-Visual concept of presentation. It is the most accepted means of communication with the common people. This facility allows the dissemination of a variety of news and current affairs, including governmental schemes, developmental programs and their achievements, to maximum population.
Mradubhashi is currently operating everyday in all towns and cities of Madhya Pradesh and Chhattisgarh.